In 2012, I started Softinn together with my co-founder, Ken. At that time, we were just two people trying to solve a simple problem: helping independent hotels get more direct bookings through a better online booking engine. We didn’t call it SaaS back then. We were simply a booking engine provider, building the product step by step and learning from our earliest hotel customers. Softinn grew slowly because both Ken and I were busy with our core business. Ken was busy with his hotel business, while I was busy with IT outsourcing. In 2013, I decided to put more effort into growing Softinn. I started with one workday a week, but I quickly realized it wasn't enough. What started as a part-time for me became full-time (more than a full-time actually, because I was working day and night, seven days a week) In 2014, I acquired all of Ken’s shares in Softinn. It was a mutual decision, made after several years of building the company together since its founding. Ken and I went through ...