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Adam, and Why Our First AI Feature Is a Reservation Agent

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Softinn shipped Adam. Adam is a reservation agent, and it is the first AI-powered feature Softinn has ever put in front of real hotels. I want to write down why we did it this way, mostly so I can come back and read it in a year and see how wrong or right I was. How it Works We are testing the market, not declaring victory The honest framing first: Adam is out there because we want to learn, not because we think we have figured out AI in hospitality. There is a lot of noise right now. Every hotel tech vendor has an AI page. Most of it is a chatbot with a new label. I did not want us to add to that pile with a feature we built because the market expected us to have one. So we treated the launch as an experiment with two questions attached: Will guests actually use it? Not "will they try it once," but will they reach for it when they have a real question at 11pm. Will hoteliers trust it? Because a tool the front desk quietly works around is a dead tool, no ma...
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How Google Tag Manager (GTM) Connects to Google Analytics (GA)

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  I generated the image above using AI.
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AI Token

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AI has proven its feasibility in many real-world tasks. In many cases, it exceeds the ability of an entry-level executive. AI runs on trained models.  A trained AI model contains the "intelligence". To access the intelligence, we "speak" with the AI. The language we use to communicate with AI is token. Every conversation has been done in "token".  AI model companies like OpenAI, Google, and Anthropic spent a lot of money training AI models. Each iteration of their models gets smarter. The key to commercializing their investment in training AI models is "token".They charge us based on tokens. Imagine AI model companies as the telcos; they spent money training the model (setting up the antenna and network stations). Then the AI model company charges us based on the token (the MB data we consumed, which the telcos charge us for). The given token is the charging unit. In the long run, I believe AI companies that control the infrastructure will win be...
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Malaysia Universities Grading System Failed in the AI Era

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I am the CEO at Softinn. One of my jobs is hiring. Over the past few years, I have noticed discrepancies between CGPA results and students' capabilities. What I observed: 1. On average, the CGPA of the graduates went up while the capability of the students went down. What I suspect: 1. The universities move towards an assignment-based grading system. Instead of exam-based, Malaysia MOE goes for assignment-based grading to reduce the overemphasis on academic results. The execution of this wasn't well-coordinated. We ended up moving away from academic results to "no result". The future is bleak for the graduates, especially in the AI era. We created an environment that produces talent that is not ready. It's not fully the graduates' fault. We failed as a system. I hate to see government agencies holding event after event, workshop after workshop, dialogue after dialogue instead of actually getting things done. Most of these events ended up being a photo-taking s...
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My 2026 AI Adventure

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I am learning about AI - getting myself familiar with LLMs, agents, skills, MCP, etc. Subscribed to Claude Pro. I have tried using it to write codes and it does it professionally.  It makes me wonder - If I am a hotel owner. How can AI help me? Hotel Owner and AI If there is one thing that a hotel needs to know about AI. What would it be? If there is a tool I need as a hotel owner. What is it? How do I hire in the AI era? Manager first or ground staff? Will AI change the distribution landscape? How soon? AI will take over many entry-level white-collar jobs. Many of these university graduates will be retrained and join the blue-collar workforce. The hotel labour costs and supply depend on the jobs available in the blue-collar market. When demand in the blue-collar market increases, pay expectations will rise (higher labour costs for hotels to hire operational team members). If demand in the blue-collar market is lower, pay expectations will go down (lower labour costs for the hotel,...
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2026 for Softinn

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Softinn concluded 2025 with a bang. We broke our sales record and remained profitable. I took a week to think about a plan for 2026. The theme for 2026 is "Invest and Grow". The keyword is "invest". I have not been investing in the business in the past three years because we have been saving up and recovering from the pandemic. It took us three years to reserve our cash and find growth from within. It's tough to grow organically, but we made it. I decided to change the mode from organic growth to "invest and grow". It means new hiring, new tooling, and marketing spending. We're gonna give our competitors a run. We're gonna go out there and do great things. We held the kickoff last week of 2025 and are now ready to execute. I am excited to see where this will lead us - I hope for the best. Along with this blog post, I include the updated career page and our job portal. It's one of the plans for Jan, and we got it done within the first week o...
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Issue Wifi Access to Hotel Guest from Hotel PMS

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I have implemented the integration between Softinn PMS and the TP-Link Omada system. With this, the hotel frontdesk issue the guest Wifi access from the PMS without the need to switch between systems.  On top of that, the username and password are generated based on the preset template, so it's unique for each guest. The screenshot below is my reservation and its WiFi access created on TP-Link Omada.
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