2026 for Softinn
Softinn concluded 2025 with a bang. We broke our sales record and remained profitable. I took a week to think about a plan for 2026. The theme for 2026 is "Invest and Grow". The keyword is "invest". I have not been investing in the business in the past three years because we have been saving up and recovering from the pandemic. It took us three years to reserve our cash and find growth from within. It's tough to grow organically, but we made it. I decided to change the mode from organic growth to "invest and grow". It means new hiring, new tooling, and marketing spending. We're gonna give our competitors a run. We're gonna go out there and do great things. We held the kickoff last week of 2025 and are now ready to execute. I am excited to see where this will lead us - I hope for the best. Along with this blog post, I include the updated career page and our job portal. It's one of the plans for Jan, and we got it done within the first week o...